Case study
Medable Clinical Trials
Medable runs decentralised clinical trials. I led the redesign of their participant app – used globally and translated into 110 languages – focusing on the self-reporting forms participants use instead of visiting their physician.
The constraint was brutal: these forms have collected data for 20–30 years, and any change, however tiny, can bias the data and invalidate a trial (average cost $2.6B, average duration 12 years). Yet a full paper form is unusable on a phone. We worked closely with scientists to find the narrow middle ground between user needs and scientific validity. It might be the most sensitive app design work there is.
“One of the most thoughtful product design leaders I’ve had the pleasure of working with throughout my career. He consistently provided a welcomed, best-practiced approach to solving some of the trickiest challenges.”
“Josef is a bright holistic design thinker. He is able to break down the brief or problem into smaller clear parts, and provides clear paths to take.”